In 1953, Len Ainsworth, an Australian businessman from Sydney, began constructing a poker machine using spare pieces of dental equipment he had from his dental supply business. Despite his lack of experience in the gaming industry, Ainsworth’s invention was a success, and he quickly emerged as one of the most prominent slots and games makers in Australia and beyond.
Aristocrat Leisure Limited, based in the Sydney suburb of North Ryde, was the original name of the gaming company which would go on to become one of the largest and most successful slots makers in the world, second only to International Game Technology.
Len Ainsworth, who still holds a significant share of Aristocrat Leisure, established his own company, Ainsworth Game Technology. While Aristocrat Leisure was publicly listed on the Australian stock market in 1996, Ainsworth Game Technology remained privately owned and has since created a variety of straightforward land-based and online casino slots, which continue to generate interest from all types of players and slot aficionados.
Ainsworth, with its roots in 5-reel land-based slots with up to 50 variable paylines, quickly expanded its reach from its Sydney headquarters to North and South America, the Macau Asian gambling hub, New Zealand, and Europe.
Over the years, Ainsworth’s real money slot machines have gained a dedicated fanbase due to their straightforwardness. Without the sophisticated bonus rounds, intricate in-game games, and flashy features of the modern land-based and online slots, Ainsworth thinks that keeping slot play uncomplicated, pure, easy, and enjoyable is the way to go.
The graphics and animations on Ainsworth slot machines are not as extravagant as those found in many of the online slots created by other manufacturers today.
Despite its simplicity, classic slots still have a unique charm to them. Ainsworth games are known for their high-quality digital sound. Additionally, Ainsworth slots are high-volatility, meaning they offer large winnings with few bonus features. Wilds and scatters are standard features of today’s online slots, whether playing for free or for real money. Bonus rounds usually consist of free spins that give players the chance to win a jackpot and a prize multiplier.
Ainsworth slots games are still popular in land-based casinos around the world, from Las Vegas to Reno, Atlantic City to Macau and Sydney. However, their online slots offerings have become increasingly popular since they entered the market in 2013. Some of the most popular Ainsworth games when playing online slots for free or real money include the Diamond Chief slot, Dragon Lines, Safari Spirit and Roaming Reels slots.
Ainsworth recently partnered with Playtech Limited, the world’s largest online gaming supplier with €807 million in 2017 revenues and listed on the London Stock Exchange, in order to release an expanding line of progressive and interactive slots games. This partnership aims to expand Ainsworth’s platform and presence in their existing markets as well as on the increasing number of regulated platforms now available online across the UK.
The popularity of Ainsworth slots among today’s online slots players is due to their simple yet captivating story lines and easy gameplay. This provides a fulfilling, calming, and enjoyable online slots experience, making Ainsworth a dependable name in slots gaming since the 1950s up to the present.